The Other Side

The Other Side – a movement for all things creative

Whether inspiration flows through our dramatic landscapes, exists in local culture, or pulses with the rhythm of regional life, the South Coast holds a wealth of possibility and resonant creative energy.

While the creative spark may exist naturally here, sustaining a career as a creative in a regional setting requires more than just inspiring surrounds. It needs an ecosystem of adaptability, motivation and community. Unlike city-based practise (with access to major galleries, funding bodies and dense audience bases), the regional challenge is turning inspiration into momentum, and building a career that’s creatively and financially sustainable.

A creative career as a regional artist isn’t about working with less though, it’s about working differently. The South Coast can be a place where tradition and innovation meet, where creative opportunities aren’t defined by industry norms but by the willingness to embrace the other side of possibility.

We believe the South Coast offers not just an alternative path but a profoundly rewarding one, where tradition and innovation intertwine, where creative practices aren’t confined by convention but expanded by the courage to explore new horizons.

The Other Side Is…

A Brand that celebrates and elevates South Coast creativity. Speak with us about how it can amplify your artistic voice and connect you with new audiences.

A Campaign that shines a spotlight on our region’s diverse creative expressions, building recognition and appreciation for the extraordinary talent that thrives here.

A Movement that challenges perceptions about regional arts and fosters a mindset where creativity is valued as essential to our cultural identity and economic vitality.

Join the Movement

Step beyond the expected. Challenge the conventional. Discover what happens when you embrace the untapped potential of regional creative practice.

Let’s explore The Other Side together—where your creativity finds its place, purpose, and power.